From the onset, Paragon 28® has made it our goal to re-invent the space of foot and ankle surgery. It is not enough for us to develop products. The key is to think about how every foot and ankle problem is addressed and ask questions. Why is the procedure done that way? How can we streamline the procedure and make it more easily reproduced? How can we lower surgeon anxiety when dealing with specific, complex procedures? Where can techniques and solutions available for less researched procedures be improved? We emphasize the philosophy of innovation through design and carry that through for the entire procedure. To us, it’s more than just a locking screw or a surgical plate; it’s an entire system that makes foot and ankle surgery go more smoothly.
Paragon 28® continually makes efforts toward broad market distribution and extensive product knowledge. Superior product knowledge is beneficial to all parties, and is something for which we strive. We recruit, train and hire a sales and distribution network of the most highly educated, knowledgeable and respected sales representatives in the foot and ankle market. The sales representatives’ education is extensive and on-going, with opportunities for sales representatives to continually grow and learn to become an excellent source of product support for the foot and ankle surgeon in the operating room.
In 2010, Paragon 28® was established as an orthopedic foot and ankle company. The name “Paragon 28” was chosen to show that we are exclusively a foot and ankle company, with the “28” representing the number of bones in the foot. We will remain true to that vision. Paragon 28® was started as a small, family-based company and we have kept those core ideals as we have grown.
Our first product was the Monster® Screw System, followed by the Gorilla® Plating System. As we continue to add more products, we maintain a fine level of detail to every feature of every product we design. The goal is to give options to the foot and ankle surgeon, knowing there is more than one way to achieve a great result. We have listened to surgeons and will continue to do so in order to understand and address their specific needs.
Established in 2010 to address the unmet and under-served needs of the foot and ankle market segment, Paragon 28® envisions an empowered foot and ankle surgical community, one which is able to provide tailored solutions to the population suffering from medical conditions and ailments of the lower extremities. We want to help get people moving again.
Albert DaCosta is a veteran in the Foot & Ankle marketplace with over 14 years experience and a passion directed toward discovering the optimal way to treat patients with lower extremity ailments. His obsession drives him to surround himself with like-minded people and build teams that work tirelessly to advance the science of our segment. Prior to establishing P28, Albert was a distributor for both Pioneer Surgical and Biomet Sports Medicine with responsibility spanning 12 states. Mr. DaCosta served as the Director of Biologics & Extremities for Wright Medical. He served as President of Non-Invasive Solutions, a company focused on lithotripsy for plantar fasciitis and lateral epicondylitis in 2005 as well as President & Founder of Body Beautiful Laser Centers in South Florida in 2006.
Albert earned a B.S. in Chemical Engineering from the University of Florida with a minor in Business.
Frank Bono joined Paragon 28, Inc. as one of our Founders in early 2012. Frank has over 24 years of experience in the medical device industry. Prior to P28, he served as Sr. V.P. & CTO of Wright Medical. Frank was also employed by Medtronic Spine & Biologics, serving as their V.P. of Product Development and New Ventures Technology. Previous to that, Frank was employed by DePuy/Johnson & Johnson, holding various technical positions where he ultimately served as Global V.P. of R&D for their Spinal Division.
Bono earned a Masters in Bio-Mechanics from the University of Arizona and a BSME from Purdue University.
Matt joined Paragon 28 in December 2012 as the National Sales Manager where he was tasked with building and training the U.S. Sales Force and Sales Management Teams. He has since been promoted to Director of Sales, then to Executive Vice President of Sales, and most recently (2018) to Chief Commercial Officer and he now oversees Sales, Marketing, and National Accounts for Paragon 28. Matt is also very heavily involved with Operations, Inventory Management and many other aspects of the business.
Prior to joining Paragon 28, Matt spent six years as a top Foot & Ankle Sales Representative with Wright Medical where he was used in multiple capacities, including training new Sales Representatives. He began his career in medical device as an Associate Sales Representative with Stryker Endoscopy.
Matt graduated from Kalamazoo College (Kalamazoo, MI) with a B.A. in Economics and Business.
Jim Riegler serves as Paragon 28’s Chief Financial Officer. Mr. Riegler has extensive, executive financial management and operational experience in the medical field. Riegler served on the Board of Directors of Scion Cardio-Vascular Inc., a device innovator in the non-invasive cardiology market.
Mr. Riegler served as the CFO of Grace Healthcare Centers, a regional mental healthcare facilities operator, overseeing Medicare and private insurance billing and reimbursement, all functional accounting systems, and corporate finance.
Mr. Riegler was the former CEO of CHR, Inc., a recruiting and staffing agency serving the healthcare sector. He has also served as a financial, business and tax consultant in a broad array of market sectors including the cable television communications, materials management, and aviation markets.
Jim earned a Masters in Finance from the University of Miami and a B.A. in Business Administration from the University of Florida. He was a certified public accountant for over thirty years.
Lee Rosenthal has twenty-one years of success as a salesman, sales manager, and entrepreneurial business owner. During his tenure at WGMI, Rosenthal led the second largest growth distributorship, achieving President’s Council recognition. He created this independent distributorship de novo achieving $5M in annual sales.
Mr. Rosenthal’s prior experience includes employment with medical device industry giants Stryker Corporation, Pioneer Surgical, and Ascension Orthopedics. He held numerous positions in sales and sales management and was extensively involved in restructuring business and business strategy. Mr. Rosenthal has service on numerous President’s Councils, customer service focus groups and finance strategy councils.
Lee earned a B.S. in Business Administration from Pepperdine University.
John was brought on to build the Eastern US sales team through expansion and education in March of 2013 as a Technical Specialist. Within the first year John was promoted to Regional Sales Manager. He then was promoted to Vice President of Sales - Eastern US, to most presently being promoted to the Vice President of Sales - U.S. and continues to educate and grow the salesforce.
Prior to Paragon 28, John started his sales career with Toshiba. After his time within business to business sales he joined Wright Medical, sparking his interest in extremity ailments.
John graduated from Wayne State University (Detroit MI), with a B.S. in Marketing Management.
Brandon joined Paragon 28 in September 2013 as a Sales Agent in Minneapolis-Saint Paul, MN. In early 2014, Brandon earned the opportunity to move and work with world renowned surgeons in the Baltimore, MD area. After several months of gaining an abundance of OR experience, Brandon moved across the country to take over as the Direct Sales Representative for Los Angeles county. In less than one-year, Brandon built his territory to one of the country’s best. It was at that point that Brandon was promoted to Regional Sales Manager – Western US. He has since been promoted to Vice President of Sales – Western US, and most recently to Vice President of Commercial Operations where he now works hand-in-hand with the department leads of Sales, Marketing, Medical Education, National Accounts, and Total Ankle Replacement.
Prior to joining Paragon 28, Brandon spent 5 years playing professional hockey. Spending the majority of his time in the American Hockey League with affiliates of the Chicago Blackhawks, New York Islanders and the Ottawa Senators of the NHL.
Brandon studied Business Management at Bowling Green State University (Bowling Green, OH).
Mr. Shook will be serving Paragon 28 as the Executive Vice President of Marketing and Medical Education. He has been in the Orthopaedic Medical Device and Biologics industry for 17 years and has served in Sales, Sales Management and Marketing leadership roles. He has helped to develop and launch two Class III/PMA products that would change the Orthopaedic landscape and has a passion for hiring, developing and mentoring leaders.
He holds a Bachelor of Arts in Public Health from The Johns Hopkins University and resides in Colorado with his wife Jennifer and their two daughters.
Jim joined Paragon 28 in March of 2016 as the Director of Marketing and Product Management and was responsible for developing the Paragon 28 Marketing, Events, and Medical Education teams. He has since been promoted to Vice President of Downstream Marketing and Product Management (2018). Jim has been responsible for strategic and tactical execution of GotoMarket campaigns for over 25 Paragon 28 product launches, surgeon engagement, and rep and surgeon training.
Prior to joining Paragon 28, Jim spent three years in various roles as part of Acumed’s Lower Extremity and Screw-Pin Product Management teams. Prior to entering the medical device field, Jim spent seven years as a secondary educator and two years as a sales executive with Xerox corporation.
Jim graduated from the University of Portland (Portland, OR) with a B.S. in Life Sciences. He completed a Masters of Arts in Teaching at Boston University (Boston, MA) and a Masters of Business Administration at Portland State University (Portland, OR).
Geoff joined Paragon 28 in 2017 as the Director of Operations and recently changed to Vice President of Operations and is responsible for customer service, distribution, logistics, purchasing and planning. He is focused on improving operational efficiency while driving customer satisfaction.
Geoff previously held Director and Senior Director of supply chain positions at SeaSpine, Alphatec Spine and NuVasive. Geoff graduated from Arizona State University with a B.S. in Production and Operations Management.
Laura Brinker serves as Paragon 28’s Director of Clinical Affairs. Prior to working for Paragon 28, Dr. Brinker was in private practice in Castle Rock, CO. She completed a Podiatric Medicine and Surgery Residency at the University of Louisville/Jewish Hospital in Louisville, Kentucky. Dr. Brinker’s prior experience also includes employment with Michael Best & Friedrich, LLP working as a patent engineer.
Laura graduated from Temple University with a Doctor of Podiatric Medicine and a B.S. in Mechanical Engineering from Purdue University.
Matt joined Paragon 28 in October 2018 to lead the commercialization of its total ankle replacement program. He has over 16 years of experience in Marketing and Supply Chain Management within the Orthopedic industry. Prior to arriving at Paragon 28, he worked at BioD, where he was responsible for leading their marketing team in the amniotic tissue market segment.
Matt spent the majority of his orthopedic career at Wright Medical where he was responsible for leading the team dedicated to total ankle arthroplasty. He got his initial start in orthopedics at Smith & Nephew Orthopaedics where he worked in Global Supply Chain management and then transitioned into their Reconstructive Hip Marketing department. Following that, he worked at Medtronic Spine and Biologics in Marketing with roles of increasing responsibility.
Matt graduated from the University of Tennessee, Knoxville in 1999 with a bachelor’s degree in Business Administration with a focus on Logistics and Transportation.
Our mission is to strategically build a company around the core principles that drive innovation and quality. Relentlessly working to advance the science behind foot and ankle surgery, Paragon 28® is passionate about and committed to:
Developing innovative solutions for the foot & ankle surgeon.
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